• Website Design & Art Direction
• Display Advertising
• CMS User Experience
• UX Persona Development
As Sr. Art Director for iCrossing, I led the account for Hilton Hotels, specifically Doubletree by Hilton. I worked with Hilton to create new templates for their site for their booking engine and landing pages, as well as special events such as weddings and meetings.
Additional work included display advertising (both static and Flash/HTML5 rich media ads) custom emails, as well as work to support our UX efforts with Hilton, including persona development and presentation graphics.